Modelling work on tobacco initiation and cessation was the subject of a recent online seminar for Behavioural Research UK.

University of Sheffield experts Professor Robin Purshouse and Dr Hazel Squires, together with UCL’s Professor Robert West, gave a talk on 29 May 2024 for Behavioural Research UK (BR-UK), a research consortium funded by UK Research and Innovation (UKRI) via the Economic and Social Research Council (ESRC).

In the seminar they spoke about their work modelling smoking initiation and cessation interventions and how behavioural theory is being used to inform and improve quantitative models for policy decision making.

A recording of the seminar, together with details of the talk, is available on YouTube.