Sheffield Addictions
Research Group
Public health and health economic research on alcohol, tobacco, gambling and addiction.
The Sheffield Addictions Research Group (SARG) is based in the Sheffield Centre for Health and Related Research at the University of Sheffield. Our innovative research, spanning from modelling the effects of policy interventions to understanding complex human behaviour, has directly shaped legislation and public health strategies in the UK and internationally.
Research areas

Alcohol
We are an international centre of excellence for public health research on alcohol. Since 2008 our alcohol research has played a key role in current policy and public debate.

Tobacco
We are continually expanding our portfolio of tobacco research, with a commitment to conducting policy-relevant research that can inform evidence-based interventions.

Gambling
We are actively engaged in emerging areas of gambling research, seeking to understand and address the complex issues surrounding addiction and public health.
Featured projects
Latest news

New project aims to embed youth voices in local tobacco and vape policymaking
A collaborative project emphasising the crucial role of young people's voices in shaping public health policy has been awarded funding from the NIHR School for Public Health Research (SPHR).

SARG Heads to Glasgow for 50th Anniversary KBS Symposium
A team of twenty researchers and PhD students from the Sheffield Addictions Research Group (SARG) will be participating in the landmark 50th Anniversary KBS Symposium for Social and Epidemiological Research on Alcohol next month.

New project will use machine learning to help improve engagement in gambling addiction treatment
A new project led by Professor Matt Field at the University of Sheffield aims to significantly improve how people engage with treatment for gambling addiction, thanks to funding from the Academic Forum for the Study of Gambling.
New on the blog

Mood and smoking choices: exploring value-based decision-making through computer modelling
Amber Copeland shares findings from her recent study which used computer modelling to explore the links between mood and smoking choices. Her research reveals surprising insights into how our feelings actually influence decisions about tobacco.
Latest journal papers
Development of the alcohol-free and low-alcohol drinks market in Great Britain from 2011 to 2022: Narrative timelines based on a documentary review of off-trade retail magazines and market intelligence reports
Critchlow N, Morgan A, Angus K, Howell R, Fitzgerald N, Kersbergen I, Holmes J (2025)
Drug & Alcohol Review