Modelling

The Sheffield Addictions Research Group uses computer modelling and simulation to evaluate policies, predict behaviour and identify trends.

Introduction

The Sheffield Addictions Research Group uses a range of modelling techniques to inform policy decisions and public health interventions. We specialise in several modelling approaches, including:

  • Cost-effectiveness modelling: We evaluate the economic impact of different interventions and policies, with the aim of identifying the most cost-effective ways to reduce harms from alcohol, tobacco, gambling and other addictive behaviours.
  • Policy analysis and evaluation: We use modelling to assess the potential impact of proposed policies, ensuring that evidence-based decisions are made.
  • Agent-based modelling: This technique allows us to simulate the behaviour of individuals within a population, helping us to understand how factors like social networks and environmental influences can impact addiction patterns.
  • Trends and patterns analysis: We identify trends in behaviours and health outcomes, enabling us to predict future challenges.

The Sheffield Tobacco and Alcohol Policy Modelling Platform

The Sheffield Tobacco and Alcohol Policy Modelling Platform (STAPM) is a comprehensive and flexible modelling resource designed to assess the potential health and economic impacts of tobacco and alcohol policies. Since the inception of the Sheffield Alcohol Policy Model (SAPM) in 2008, the platform has undergone extensive development and has been instrumental in numerous policy decisions including the introduction of Minimum Unit Pricing in Scotland.

Agent-based modelling

Our experts in the Department of Automatic Control and Systems Engineering have received funding from the USA's National Institute on Alcohol Abuse and Alcoholism (NIAAA) to develop new computer models of alcohol use through the CASCADE and SIMAH projects. New agent-based modelling for tobacco is also being developed through a research programme funded by Cancer Research UK.

Gambling

PhD student and SARG Research Associate Esther Moore is developing the first public health economic model of gambling which aims to estimate the potential impact of a ban on gambling advertisements on TV.

Talk to our experts

To discuss our modelling work drop us a line at sarg@sheffield.ac.uk and we'll get back to you as soon as we can.

Research involving modelling